Blog
Discover insights and trends on our blog, where we share content about artificial intelligence, data analysis, and market innovations.
Strategic AI in 2025: The complete guide to turning data into competitive advantage
In 2025, the debate over whether to use Artificial Intelligence (AI) is over.
The only relevant question now is: how can AI generate real results and competitive advantage?
Hence operates at the intersection between the complexity of Generative and Predictive AI and the urgent needs of the B2B market: efficiency, risk mitigation, and profitability.
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Posted by Milton Pifano in 11/12/2025
Generative AI is the turning point for businesses
Generative artificial intelligence has evolved from a mere promise into one of the most transformative forces of our time. It’s no longer about opening a separate tab to chat with a bot — AI is now seamlessly integrating into our daily lives, becoming almost invisible, yet absolutely essential.
Posted by Milton Pifano in 10/07/2025
5 Real Ways to Apply Generative AI in Your Company
Generative AI is no longer just a promise—it is already transforming the way Brazilian companies operate, make decisions, and engage with customers. However, there are still doubts about how to apply it in practice, achieving real returns without falling into technological illusions. […]
Posted by Milton Pifano in 09/03/2025
Everything You Need to Know About Resolution 4,966
As of January 1st, 2025, Resolution CMN 4,966/2021 came into effect, establishing rules for calculating provisions for expected credit losses. This new regulation replaces the former Resolution 2,682 and aims to align provisioning methods with international standards under IFRS 9.
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Posted by Milton Pifano in 07/08/2025
Hence launches a solution that revolutionizes digital sales
According to a study by RD Station, around 60% of companies use WhatsApp in their sales strategies. The research shows that the channel is most commonly used for commercial support and closing deals (72%), as well as for post-sales interactions (55% of respondents).
In other words, WhatsApp has become an essential tool in the marketing and sales arsenal of Brazilian companies. However, many organizations still face significant challenges in leveraging the full potential of this channel.
Posted by Milton Pifano in 06/20/2025
Hence: a new era of AI for the financial sector
Hence is entering a new chapter. More than just a change in discourse, our new positioning represents the maturation of a vision that has always been present: using cutting-edge technology to transform decision-making within organizations. Now, this commitment takes on a new shape as we concentrate our solutions in a strategic vertical: the financial sector.
Posted by Milton Pifano in 05/27/2025