Hence: a new era of AI for the financial sector
by Milton Pifano
Hence is entering a new chapter. More than just a change in discourse, our new positioning represents the maturation of a vision that has always been present: using cutting-edge technology to transform decision-making within organizations. Now, this commitment takes on a new shape as we concentrate our solutions in a strategic vertical: the financial sector.
The keyword is focus — and focus with intelligence. Hence is positioning itself as an artificial intelligence platform specialized in solutions for the financial sector. This decision is the result of a consistent journey, in which we evolved from data management and BI to the development of scalable AI solutions and, more recently, generative artificial intelligence.
Where we come from: data, decisions, and innovation
Since the beginning, Hence has worked alongside companies seeking to extract real value from their data. We started by offering solutions for database management and evolved into more robust structures like Data Warehouses and BI tools. The foundation has always been the same: supporting decision-making with qualified, secure, and well-organized data.
This background naturally led us to artificial intelligence. After all, for AI to be effective, data governance is essential — something we’ve mastered since our foundation. The evolution toward generative AI was, therefore, both a strategic and technical step, guided by our mission to enhance the precision, speed, and impact of business decisions.
What’s changing: focus on the financial sector
With our new positioning, Hence is now focusing more intensely on developing AI-powered solutions for financial institutions. This move brings greater clarity to the market regarding our purpose: to offer a robust, secure, and customizable platform that uses AI agents to transform data into decisions.
We’re talking about technologies capable of predicting defaults, optimizing financial planning, personalizing customer experiences, and, most importantly, generating real-time insights. Generative AI, for example, makes it possible to automate reports, simulate economic scenarios, and detect outlier behaviors with precision.
Differentials that build value
What makes Hence unique is not just the technology, but the way it is built. We’ve assembled a team of master’s and PhD-level professionals with strong academic backgrounds and extensive practical experience. This combination ensures that our solutions are both innovative and applicable.
Our platform model enables companies of all sizes to access customizable and affordable AI agents without compromising on technological sophistication. And this is especially important in a market that still faces challenges in AI adoption and maturity.
A new relationship with clients and partners
Focusing on the financial sector also allows us to deepen our relationships with clients and partners. By offering targeted solutions, we’re able to act more strategically, with easier integration into existing systems, qualified technical support, and a strong commitment to real-world results.
More than just selling technology, Hence aims to be a partner in the digital transformation journey. That’s why we also invest in market education — through explanatory content, practical demonstrations, and consultative support. We believe that responsible and effective AI adoption requires knowledge, trust, and close collaboration.
Looking ahead
Hence’s new positioning is a starting point for a new phase of growth. We are prepared to keep pace with technological evolution through consistent investment in R&D, always aligned with the needs of the financial sector. This includes addressing challenges such as compliance with regulations (like LGPD and GDPR), accessibility, computational efficiency, and data security.
More than following trends, we want to lead them. And that means investing in ethical, scalable, and useful technologies. Hence doesn’t create generic solutions — we build platforms that adapt to the reality of each institution, with strong technical performance and business impact.
Hence is decision-making with intelligence. It’s technology with purpose. And above all, it’s about focusing on what truly matters: results.
