Hence launches a solution that revolutionizes digital sales
por Milton Pifano
According to a study by RD Station, around 60% of companies use WhatsApp in their sales strategies. The research shows that the channel is most commonly used for commercial support and closing deals (72%), as well as for post-sales interactions (55% of respondents).
In other words, WhatsApp has become an essential tool in the marketing and sales arsenal of Brazilian companies. However, many organizations still face significant challenges in leveraging the full potential of this channel.
The biggest challenges companies face
Organizations using WhatsApp as a sales channel often encounter recurring obstacles:
Low lead conversion rates
Lack of insight into which campaigns are most effective
Difficulty in expanding the product mix
These challenges can translate into missed opportunities and misallocated investments, directly impacting the company’s financial performance.
Introducing hGoro
To solve these problems, Hence Analytics has developed hGoro, an innovative recommendation engine powered by artificial intelligence that optimizes campaigns and boosts sales conversion on WhatsApp.
hGoro can be applied to various marketing and sales strategies:
Client reactivation
Targeted campaigns
Personalized communication
Proactive selling
Service improvement
A/B testing
Lead prioritization based on conversion potential
Lead nurturing
Why invest in hGoro
In an increasingly competitive market, WhatsApp remains a crucial tool for customer engagement. According to marketing trends for 2025 identified in various recent studies, instant messaging channels will continue to gain importance in the digital marketing mix.
hGoro enables your company to:
Stay ahead of the competition with highly personalized campaigns
Optimize your digital marketing investment by focusing efforts on actions with higher conversion potential
Improve the customer experience through relevant and contextual communications
Significantly increase your sales conversion rates
By implementing a smart solution like hGoro, your company not only solves current conversion challenges, but also positions itself at the forefront of marketing innovation — ensuring a competitive edge in an increasingly contested market.
To learn more about how hGoro can transform your WhatsApp sales strategy, get in touch with the Hence Analytics team and discover the power of data-driven decision-making to boost your results.
